However, even more than that, because so many fast food joints use red and yellow signs, a red and yellow banner is more likely to make you hungry. It’s thought that the color yellow speeds your metabolism, while red makes you feel more comfortable. The reason why red and yellow came to be used on fast food signs is a story in and of itself. The overwhelming majority of fast food signs – McDonald’s, Burger King, Chick-Fil-A, Pizza Hut, and more – use red and yellow (or at least one of those two colors). Consider the colors used in signs of fast-food restaurants. You may have heard this called “classical conditioning” before. While today’s advertising campaigns make great use of similar techniques, such as conditioning, subliminal messaging is a bit of a different monster.Ĭonsider conditioning, for example, which we just mentioned. Historically, both Congress and the FCC have been very interested in the implications of using subliminal messaging in advertising. Part of the reason for (and the lack of) any real research behind the practice of subliminal messaging is the government. This is partially because of the lack of real, concrete research – and proof – behind the idea.
No one really knows what the best method of subliminal messaging is. Subliminal messaging is an excellent idea in theory (if a somewhat uncomfortable one), but it’s a bit more troublesome in practice. However, with great power comes great responsibility! People don’t take too kindly to being manipulated or brainwashed, so be careful how you use this information.
In the sections below, we’ll teach you everything the world knows so far about subliminal messaging, as well as how to make subliminal messages. This might be by putting an idea in their head, making them want a particular food or drink, or making them feel a certain way. So, what exactly is subliminal messaging? Essentially, the theory behind subliminal messaging is that you can influence someone without them consciously knowing that you’re doing so. The idea of subliminal messaging has been around for more than a hundred years, and advertisers and researchers alike have been investigating its effectiveness for nearly that long. It’s more of an art than a science, and to this day, researchers are unsure of just how well the practice works. Subliminal messaging is an exciting topic.